Figure is growing and continuing to grow, then in 2024, Based on the We Are Social report, the number of TikTok users in Indonesia was 126.83 million people as of January 2024. This data increased 19.1% compared to the previous three months which was 106.52 million people. Looking at the trend, the number of TikTok users in Indonesia fluctuates rapidly.
100 billion people use live streams, with 239,000 hours per day, which even reaches 100 billion rupiah in transactions. Even celebrities, KOLs, influencers, and those who are famous in the entertainment industry and have a very massive presence, also do Live Streams. Where evidence shows that Indonesian people are actively engaging in live streaming and thoroughly enjoying the experience! Why is it so impactful? The ecosystem is continuously expanding and gaining momentum!
The series of facts that we have explained earlier, then raises a new question, what about shopping via Live Stream?
Yes! Live Shopping, which then became a new tool that is currently having a real impact on many brands. This phenomenon is proven by the number of Live Shopping transactions in Indonesia, from 2023 to 2024, 200 trillion transactions were recorded that occurred on Live Shopping. This data has sparked interest among brands to consistently engage in live streaming. We, as an agency that provides Live Stream services, also feel this impact. This figure of 200 trillion becomes very possible if I look again at the evolution of Live Shopping.
Since we started doing Live Shopping, there have always been challenges that have forced us to continue to evolve and join in the flow of change in live shopping. Now live shopping has become so easy for anyone and anywhere to do, but in the beginning, live shopping was something complex. And for this, I have a video about the evolution of live shopping on Buzzohero.
As in the video, we started with a lot of equipment and a fairly complicated system, we even needed a large space. But now everything is easy, in fact, as I have said, this can be done anytime, anywhere, and by anyone. And this makes it even easier for brands to do so
Why Do Many Brands Engage in Live Shopping?
The reason is simple, Live Shopping can be done anytime, anyone, anywhere. It can be done only with a mobile phone, which makes the distance between the seller and the buyer closer. Direct interaction, there is direct involvement which encourages immediate purchases. And of course, direct sales! Known as GMV, sales grow progressively over time. Speak through data, here are the Gross Merchandise Value (GMV) figures from brands, as a sample of how Live Shopping are now in high demand
- Data GMV Nivea 9 sept 2023
- Data GMV Nivea 28 Agustus 2023
- Data GMV Nivea Azarine 25 Agustus 2023
We have been Live Shopping from our booth at the venue for all of you to see. Surprisingly, many people have shown great interest in learning more about our activities. You can witness it all on the screen, which displays Buzzohero’s booth activity directly on stage.
The reason is simple, Live Shopping can be done anytime, anyone, anywhere. It can be done only with a mobile phone, which makes the distance between the seller and the buyer closer. Direct interaction, there is direct involvement which encourages immediate purchases. And of course, direct sales! Known as GMV, sales grow progressively over time. Speak through data, here are the Gross Merchandise Value (GMV) figures from brands, as a sample of how Live Shopping are now in high demand
- Data GMV Nivea 9 sept 2023
- Data GMV Nivea 28 Agustus 2023
- Data GMV Nivea Azarine 25 Agustus 2023
We have been Live Shopping from our booth at the venue for all of you to see. Surprisingly, many people have shown great interest in learning more about our activities. You can witness it all on the screen, which displays Buzzohero’s booth activity directly on stage.
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- PRODUCT UNDERSTANDING: The most important thing is to understand the product well, first understand what message the brand DNA wants to convey. Also understand the details of the target market, whether the product is for men or women, what the demographics are, then
- TIKTOK CREATIVE CENTER: one of the tools that is powerful and very helpful is the Tiktok creative center, where we as an agency also often use this tool, to carry out research, look for data about the latest things that can attract attention and find the latest trends. Which makes the concept search process easier
- CREATIVE CONCEPTUALIZATION: after understanding the product, doing research and trends, it’s time to “cook” it and turn it into a concept. This concept has a creative reason behind it, namely data. Also consider using other creative aspects such as gimmicks, collaborating with KOLs or celebrities, and other creative ideas.